AMG will launch an 'entry-level' hot hatch next year

Good news hot hatch fans! AMG will unveil a new entry-level pocket rocket called the A35 in 2018.
At this week’s LA motor how, AMG boss Tobias Moers confirmed to Top Gear that a cheaper, de-tuned version of the A45 AMG will be coming next year to take on the VW Golf R and give customers a cheaper entry point into the brand of juiced up Mercs.
“I see a huge opportunity for the A35,” he said. “It’ll be the A45’s little brother, an engine performance A-Class. The price point will be low, and not everything we can do with the 45 we can afford for the 35.
“But it’s a step into a new segment where we’ve never been present in the past. I have my own approach how to do that; we have to have a close look at the competitors and who is going to be our benchmark. Then we work out what the task is of the A35 in setting the new benchmark.”

Obviously, the four-wheel-drive, 306bhp Golf R is a natural competitor to the A35, which will use a detuned version of AMG’s 2.0-litre four-cylinder turbo engine from the A45. But don’t forget the Honda Civic Type R, which, with 316bhp ,has plenty of power but a much more engaging chassis and handling than the Golf. With both of those being £30,000 or so, expect the A35 to be in that ballpark – if not a bit more, given the extra plushness Merc should offer.
It’s a product of the now incomprehensible power struggle that’s happened on Planet Hot Hatch over the past few years. With various manufacturers constantly trying to out-power each other, the new A45 (which we’ll see in 2019) has to outpunch the 2.5-litre five-cylinder engine in the Audi RS3 that produces a nice round 400PS, or 395bhp. Enough power to consequently dethrone the A45.
Remember, bhp is AMG’s currency, and it won’t settle for second best, so prepare for the era of 400bhp-plus four-wheel-drive hot hatches that will be way faster than the supercars you loved growing up as a kid. But these hyper hatches are also expensive, with the next A45 probably knocking on the door of nearly £50k. So this is where the A35 comes in.

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